Project Proposal

White Stallion Vineyards was founded in 1967 and has been very successful in providing some of the best wines to have come from the Napa Valley. The vineyard has continued to grow over the years and has acquired additional territories to bring the entire Estate to a total of 14,000 archers. With this expansion comes new vision and goals to exceed the standards established fro becoming a veteran wine maker. So they has chosen to redesign the visual look and feel of the Vineyards Corporate Identity and expand advertising efforts to include the internet and print advertising as well as develop a fresh Stationary.

The target audience for White Stallion Vineyards is adults, over 21, whom are interested in exploring the fine art of wine making and wine tasting. As well as other Vineyards whom are interested in collaborating on developing new variations of wine while expanding on new techniques of wine making and bringing together people of many different backgrounds and cultures to share different experiences and travels.

I believe my design skill set, experience and background will be a benefit in develop an effective communication solution using a variety of design components while creating a cohesive look and style in order to generate a branding within the industry. I propose to develop the following components to accomplish this task over a 5-week period:

Design Components (Summary):

Live Web site (6 pages)

 

Stationary Package

Series of Wine labels (4)

Print Advertising (2 sizes)

Multimedia/Flash