Design Components
Heavy Component
- Create an Internet Presence - Live Web site (6 pages)
- Development of a 6 page web site to create awareness and draw visitors to the Vineyard while creating inter-activity with the user through the use of a Wine Club and Newsletters in order to pass on pertinent information about the Vineyard and advertise upcoming events, wine tasting and new releases of selected wines.
Light Components
- Stationary Package
- To include the development of Letterhead, No.10 Envelops and Business Cards to reflect the intended message portrayed by the Vineyard and compliment the logo identity of the in order to create a branding within the industry.
Series of Wine Labels (3 common + 1 reserve)
- Develop a series of wine labels (3) for the most common varieties of wines offered by the Vineyard and 1 limited edition label for a special reserve selection.
Promotional Ad for Trade Magazines (2 sizes to run in 2 publications)
Design a promotional trade magazine ads to run in 2 selected publications at 6 insertions each – Bi- monthly in order to have coverage with display advertising each month for a year with expanded readership within the industry.
Wine Spectator Magazine
- 6x-insertion Full page Ad (4color)
- 6x-insertion Jr. pg. vertical Ad (4color)
Wine Maker Magazine
- 6x-insertion Full page Ad (4color)
- 6x-insertion Jr. pg. vertical Ad (4color)
Flash Banner Ad for Publication Websites
- Develop a Flash Banner ad to run on various industry related web sites over the course of one year to increase traffic to the White Stallion web site.
Internet Listings
- Napa Valley Yellow Pgs. Side Banner (Vertical) text with logo
- WineCountry.com Directory Listing text with logo
