Business Plan - Project Goals
The goals and milestones of this project will reflect the initial scope agreed upon by the client and designer - To develop an effective visual communication solution to the clients needs of refreshing its corporate identity and using new means of advertising and promotion through Trade Publication Ads and a Comprehensive Web site which will portray and enhance the vineyards mission statement of providing top quality wines from the Napa Valley.
Design Components -
Live Webstie
The live website represents the heavy component of the project while creating a common visual style to compliment the logo identity and be a foundation in developing each of the light components in week four on the project time-line.
Using a minimum color palette of earth tones in order to project a classic, contemporary look and feel captures in a simplistic way the vision of the winery while presenting the content of each segment with an open, inviting mood. I feel this type of layout and design will prove to be the most effective in presenting the refreshed image of White Stallion Vineyards as well as improving its image through the eyes of wine lovers from various backgrounds and cultures.
Brand Identity
The core Brand Identity of White Stallion Vineyards which has been created with the design of the Logo and Website will be carried through the Light Components in the forms of a Stationary Package, Magazine Ads and Wine Labels. Developing each component with defined brand identity guidelines will insure a consistent look and feel across all design mediums.
